Taking a look at a few media trends in the digital age
Taking a look at a few media trends in the digital age
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This article describes some of the most significant modifications in customer habits when it comes to consuming media.
In the existing digital age, mobile phones have become one of the most popular tools that individuals are using to watch videos and get more info access media. These days, many social media channels are offering limitless feeds of short, fast-paced videos, that are growing in popularity among smartphone users. In fact, statistics reveal that that globally, mobile content viewing is on the rise, revealing that short form media is one of the fastest growing media trends right now. These platforms allow users to see a series of customised content and interact instantly, making these videos a lot more interesting and addictive than standard television. Short form videos are also being used regularly for news and educational purposes, not just for home entertainment. Subsequently, this trend is evolving the way individuals are proactively looking for and expecting to get knowledge, in a faster, shorter and more functional format.
Recently, with the rise of digital content, the way in which individuals consume content has shifted significantly. For many years, standard tv was the primary source of home home entertainment for the majority of people. Nevertheless, from the development of internet streaming platforms, many audiences are averting from arranged television, particularly among younger individuals. Rather, worldwide media content analysis reveals that more people are buying memberships to streaming services, which strongly affirms the shift in audience consumption habits. These services are popular for enabling individuals to see the programs and movies they want, whenever they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the popularity of streaming services as a popular media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing interests in the market.
With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, along with the increase of internet streaming platforms and short form media content, the way in which people are getting their news is also shifting. People are significantly turning towards internet news sources, instead of viewing television, to find out about present worldly affairs. However, concurrently, due to a consistent flow of information, individuals are becoming overwhelmed by huge quantities of content. In reaction to this, news companies are re-engaging viewers by making short form content that is clearer and easier to navigate. These days it is common to see news channels that have mass followings on social media platforms. This trend can be validated by the CEO of the fund that owns Euronews, for example. Using this approach has been necessary for providing people with trusted and authenticated news sources, in a style they can easily identify with.
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